Role of Content in Mass Media

Melissa M. Taylor

The content of mass media is influenced by the socialization and attitude of the media workers: the manner in which the content of the media is selected or rejected and also processes vary from media to media but at operational levels it is more or less an individual decision for […]

The Pros and Cons of Indian Media

Melissa M. Taylor

The role of media has always created a deep impact on the lives of the common man. While on the one hand it has updated people about the situations around the world, there again it has also created panic when half baked news has come out in the open. In […]

Letter Writing Techniques – Good News Vs Bad News Letters

Melissa M. Taylor

There are different strategies and techniques to be discussed when writing good-news and bad-news letters. In good-news letters a writer is conveying good news to the receiver. The first paragraph (introduction) provides the good-news topic (reason for the letter). The second paragraph (discussion) provides the details of the good-news and […]

How to Conduct an Impactful Media Interview

Melissa M. Taylor

The news release has been issued to the media and now they are calling asking for an interview. Do you pick up the phone and start talking? No. Take a few minutes to read this article and learn some techniques to make sure your media interview is impactful. Preparation is […]

Writing a News Feature Story

Melissa M. Taylor

When writing a feature story, one of the first things you must consider is the target audience. Is it for the general public or is it for a specific group of readers? If you are writing for the readers of a lifestyle magazine or for the lifestyle section in the […]

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