Social Media Tips For B2B Insurance Agencies

Melissa M. Taylor

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. […]

The Benefits of Alternative News Sites

Melissa M. Taylor

Reading the paper online and watching 24-hour news sites is becoming more and more popular. This is because it is cheaper and you get more news. You can see what is happening in the world, as it happens. You don’t have to wait until the next newspaper is released, like […]

India’s Influential News Media

Melissa M. Taylor

Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at […]

Media Training Tips: Maximising Your Media Moment

Melissa M. Taylor

Media training is a ‘must do’ professional development program for any serious leader or manager. Media interview training provides you with the skills to effectively deal with the media. Media relations training, with a specific focus on media presentation training for television can be seriously nerve wracking for first timers. […]

Reporters and Political Blogging

Melissa M. Taylor

In the old days it took a lot to start a new agency! You would most likely need a degree in media broadcasting, certifications with the FCC and other agencies, a lot of money to get a studio and news station and so on and so on and so on. […]

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