News

I have got some bit of good news to share with you. I learned from the four lepers in 2 Kings 7 who had some good news to share that I’m not doing right if I did not share it as well. Surely, this day is a day of good […]

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. […]

1. Write for your readers. Start by choosing the stories for your news articles. While you’re at it, ensure that you take your readers into consideration. Ask yourself, what kind of stories are they interested in? If you’re writing for broadsheets, your audience will surely appreciate more serious, hard-hitting stories. […]

Not long ago, I was discussing watercraft and boat insurance with an insurance agency owner in Kailua Hawaii, I guess he noticed I was wearing a Kailua Canoe Club sweat shirt. We discussed some of the types of water toy, boat, and marine businesses he insured. He noted that everyone […]

Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release. The […]

The general aviation sector has been in the doldrums for quite a while. Some blame this on increased FAA (Federal Aviation Administration) regulations, much of which occurred after 9-11 to protect airports from potential terrorists, unfortunately these increased security requirements and increased regulations have stifled the general aviation (GA) sector. […]

Reading the paper online and watching 24-hour news sites is becoming more and more popular. This is because it is cheaper and you get more news. You can see what is happening in the world, as it happens. You don’t have to wait until the next newspaper is released, like […]

Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at […]

Media training is a ‘must do’ professional development program for any serious leader or manager. Media interview training provides you with the skills to effectively deal with the media. Media relations training, with a specific focus on media presentation training for television can be seriously nerve wracking for first timers. […]

In the old days it took a lot to start a new agency! You would most likely need a degree in media broadcasting, certifications with the FCC and other agencies, a lot of money to get a studio and news station and so on and so on and so on. […]