DNNA packaging | Communication Arts

Responses by Bruketa&Žinić&Grey.

Track record: The task was to style professional athlete and businesswoman Donna Vekić’s luxury household fragrance brand and packaging to stand out in the sector and tie them with their well-known and productive namesake.

Layout imagining: The DNNA brand name displays Donna’s identity and inspirational story about her journey to accomplishment. Legitimate good results by no means happens right away, which is why blood, sweat and tears constitute an integral portion of it. There is no either/or—only the duality showing these good and not-so-awesome moments and earning the most out of all sides of our individuality. That is how this manufacturer is positioned as well: two sides of the very same coin, the ups and downs each and every success tale is crammed with. The duality that lies at the coronary heart of this manufacturer is also highlighted in the packaging style and design: the steel globe utilised as a candle snuffer is a symbol of tennis and strength, whilst the fragile glass vessel stands for tenderness.

Troubles: The development of a box allows the customer see, contact and scent the solution whilst safely and securely putting the products inside of to prevent it falling out and blocking the steel world from harmful the fragile glass vessel through transport.

Preferred information: Provided the meticulousness guiding this brand and the possibility we experienced to function on its structure from the incredibly beginning, we are happy that we managed to integrate duality as the underlying plan of every single depth. Packaging is constantly a obstacle, so we are proud of our results regardless of specialized obstacles and constraints. As considerably as the packaging is anxious, dualism is manifested in the mixture of contrasting designs (a cone and sphere) and product qualities (glass and metallic.) We utilised typographic item labeling and an obtrusively massive brand tale when having every little thing packed and enclosed within a box that is, in actuality, open.

New classes: In such a sophisticated challenge as DNNA was, each individual action we took toward the completed product—while resolving obstacles on our way—taught us that there is often a resolution that permits us to go after our inventive concept relentlessly. We also acquired a whole lot about bees from the Kopački Rit Character Park, in particular how we can assist them and the fantastic value of beeswax.

Distinct undertaking needs: The client gave us free of charge rein, which was fantastic but also arrived with wonderful duty. It is very clear that each and every phase of get the job done on each individual job usually has particular limits nonetheless, a obviously established resourceful objective, as well as the guidance and trust of the consumer, aided the merchandise come into being in the finest doable way. That served us when we ended up seeking for the best solutions even though selecting sustainable products. We made use of all-natural, biodegradable and recyclable materials in the end, we have been happy with the result, even even though it was difficult to locate a remedy for a all-natural wick that would past as very long as it must. Cored, sq., flat, wooden—you name it we had a go at them all.


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