Semafor hires Wall Street Journal’s Liz Hoffman as business and finance editor

Semafor, the world-wide news startup co-established by media veterans Justin Smith and Ben Smith, has hired Liz Hoffman as its company and finance editor.

Why it issues: Hoffman will become Semafor’s 1st star reporter hire. She is recognized for breaking some of the most important enterprise and deal stories at the Wall Road Journal for the previous 9 years.

  • “Liz is the blueprint for the form of outstanding journalist we are developing Semafor close to: a established, progressive talent who breaks major stories and points out what they signify and handles a person of the world’s most essential beats at the highest amount,” Ben Smith told Axios.

Particulars: Hoffman will publish for Semafor’s internet site and her do the job will seem in newsletters.

  • In addition to her function as editor, she will serve as the firm’s direct business enterprise and finance author, dependent in New York.
  • “After nine yrs of learning from the best at the WSJ, I’m completely ready to assist Ben, Justin and the staff establish a new world information organization carrying out what I really like most — hard reporting on enormous tales,” Hoffman mentioned in a assertion.
  • Hoffman has designed a status for breaking stories about some of company America’s largest mergers and acquisitions, such as Dell’s acquisition of EMC and Morgan Stanley’s acquisition of E*Trade.
  • She is the creator of a forthcoming ebook titled “Crash Landing: The Within Story of How the World’s Largest Companies Survived an Financial system on the Brink.”

The huge image: Semafor has employed approximately a dozen persons since the new undertaking was declared in January.

  • Hoffman is the second big editorial use for the organization, subsequent Gina Chua from Reuters, who will serve as the company’s executive editor.
  • The enterprise is now increasing around $30 million from people and loved ones workplaces with the aim of launching formally this drop.

Go further: Inside the Smiths’ hunt for dollars

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