Women in Retail: Robyn Jordan of DriveTime Automotive Group

Auto Remarketing is recognizing the 2022 Women in Retail honorees in the present-day concern of the magazine and at Employed Motor vehicle 7 days this slide in San Diego. 

With these awards, we specially identify major leaders on the retail facet of the vehicle industry, which include honorees from dealerships, seller teams and third-get together providers/distributors.

About the up coming couple of weeks, AR will be publishing Q&As with every of the honorees on this website.

Future up is Robyn Jordan, who is head of folks at DriveTime Automotive Team.

Car Remarketing: What do you take pleasure in most about functioning in retail automotive, and what would you modify?

Robyn Jordan: I extensively get pleasure from the people today in this field. There are so a lot of talented folks in retail automotive and the ideal element is that they all come from diff erent backgrounds. After they get automotive in their blood, nevertheless, they are in this article to keep!

There is something uniquely wonderful in performing with a diverse group of individuals who carry new views to our troubles. Discovering inventive solutions to get the correct customer, in the correct vehicle at the right offer conditions is actually an artwork that is completed by operating collectively. I would enjoy to see extra innovation in this area.

As retail automotive industry experts, it is our target to come across strategies to satisfy the buyer the place they are. What an amazing factor it would be to present a custom made practical experience dependent on customers’ shopping designs.

AR: What is the top rated pattern you are viewing in retail automotive this 12 months?

Jordan: The automotive business is speedily modifying, and I do not see that slowing down whenever before long. There are two trends in particular that I’m observing for that go hand-in-hand. A single centers around affordability as we continue to see the impacts on provide chain and manufacturing influence value. Two is the continued evolution of electric powered automobiles and technologies, which defi nitely plays into affordability.

AR: What piece of career suggestions would you give your younger self?

Jordan: It is so crucial to be client and soak almost everything in. Some text of knowledge that mentors are sharing with you may perhaps not make feeling now, but I promise it will be incredibly important a person day. Retain your intellectual curiosity and ask inquiries — I are unable to stress that more than enough. Also, really don’t be frightened to confess when you are unsure of a little something. There are men and women to assist you, information you and remedy the thoughts you have… Lean into it and choose edge of it! Make authentic interactions so you can constantly keep on learning.

AR: What has been the best essential to your good results in retail automotive?

Jordan: It is basic: hear to the individuals! As a human resources professional, I have located achievement via listening thoroughly and fixing the proper troubles. Much too normally, we are hunting for alternatives in advance of we have even identifi ed the challenge. Listening with intent and compassion goes these kinds of a prolonged way and makes it possible for us to bring innovation and engagement to the business, which aids our persons keep on to do the identical.

This industry is really hard — choose the time to discover from other folks and set up strong connections. In addition, investing in long term leaders through management growth packages is invaluable. Once you equip leaders with the tools they want to serve their reports, you will fi nd an complete business of inspired and content staff. And that is genuine results!

Melissa M. Taylor

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