As per a GoodFirms survey, 42% of customers abandon websites if they face poor user experience; therefore, creating a good user experience with the help of a website is crucial for any online business.
It’s no more just about colour, design or content; functionality and appropriately arranged elements that are connected play a significant role in creating a good website design. If you’re looking for an Australian domain host, choose the one that ensures seamless user experience and optimal performance for your online platform.
Best Web Design Tips
- Systematise the link Hierarchy.
It would be best to be systematic when organising your links, as that shall ensure easy navigation throughout your website. You can either designate a space for essential links or connect important links in the page footers of every page.
You can also group your popular blogs and categorise them in columns. Further, give clear titles and heading for an easy browsing experience. Also, it is essential to make sure not to add many links as that can be an overwhelming experience, so stick with a user-friendly and minimalist design.
- Highlight your home screen banner on occasion.
Home screen banners greet your customers when they visit your website; therefore, it is essential to highlight your website based on different occasions.
It ensures relatability, especially when you are offering some offers and discounts. You can highlight those in your banner, keeping festive emotion alive.
- Ensure No Downtime
Your website mustn’t face any downtime or should have minimum downtime with a 24*7 online presence, providing a satisfying user experience and further maintaining the credibility of your website.
A slow-functioning website can add to frustration and a high bounce rate, demotivating the user experience.
- Aim for organic performance for search engine ranking
You need to use keywords that help you rank on your search engine. These web design tips shall help you with the same.
- Create SEO strategy: This can be done by ranking for keywords that your customers and your audience might use for exploring websites related to your industry.
- Create content that is suitable to the needs of your buyers and visitors.
- Easy Navigation within your Website
Ensure you provide a profound browsing experience so your audience wouldn’t wait for a long time, so you must plan good internal navigation so that if your audience is looking for something, their experience remains user-friendly and not frustrating.
- You can make use of attractive colour palettes
You can use colour palettes that improve conversion based on how our brain processes different colours. There are specific points that can help to choose your website colour-
- You can make use of colours that are stimulating or calming.
- There are distinct colours that are gender-based; you can study your traffic and choose your colour.
- You can also use colours based on your industry.
- Pay Attention towards call-to-action
Plan your CTA strategically as they help drive engagement, Increase rate conversion, and achieve some website goals; it can be to make purchases, fill out some form to get customer details, provide a free newsletter or any other action.
CTA sends a persuasive and clear message guiding your customers to what they must do next.
- Be smart with your Backlinks
You need to be smart while linking external websites to your landing pages, as even if referencing in blog posts is common practice, sometimes linking it to your homepage can lead to pass-on benefits.
Therefore, asking yourself is essential to whether or not the link is helpful and necessary for your website.
- Stick with the standard layout
Simplicity and responsiveness is the key when planning a layout for the website. Focus on what you need to say and not how you need to say it. Stick with standard practices such as
- top-left brand logo,
- horizontal navigation,
- a top search bar,
- social media icons in the footer,
- mobile responsiveness, and
- an attractive colour scheme.
- Focus on increasing readability
Your content on the website should be glance-friendly, so break your content into small readable chunks and avoid long jargon, as a long paragraph might be demotivating for some readers, and essential information can easily be missed.
Conclusion
Therefore, large websites must go through all the top 10 web design tips provided in this article as a good website design ensures user satisfaction and retention, brand recognition, accessibility and usability for different devices and screen sizes and also contributes to better performance in search engine rankings.
